Maturing and evolving the brand
Working with our Art Director we used stand alone campaigns to push the boundaries of the brand, experimenting with kinetic typography – the way it moved and the way it was styled, playing with the use of emojis to distil nuanced emotion into a small pictogram, and using hand drawn expression lines to add further movement and emotion to our collateral.
Being playful in this way means that we can use campaigns to test possible creative routes of the brand in a real and tangible space. Seeing what works and what doesn’t gives us as a team a clear direction of how we can add to our brand’s language.
