The problem
Trussle had been burnt by the agency who rebranded them and the subsequent consistent churn of designers and freelancers. It was inconsistent, undocumented, and messy.
Cheap design is expensive. Customers wouldn’t trust Trussle if the lack of design consideration was glaringly obvious to them. Was the current brand even something our users were after?
With a tiny team and next to no budget I had my work cut out for me. Everything had to be built to scale and built holistically. Most importantly, it had to be laser focused on our users.
