The problem
The Armadillo brand was a bit of a mess. While visually consistent the brand was painfully dated, the interfaces difficult to use, and bent and broken design principles throughout.
Armadillo needed a rock solid shake up that would work across boarders.
The requirements
A brand that evokes the feeling of being a solid shield, protecting and supporting businesses. The concept should be able to be distilled into a single mark unifying each product offering.
The initial work should form a unified and solid visual foundation to later be built upon with further brand development and more complex elements like motion.
Something unique, ownable, and not navy blue.
